What is fashion week?

All those who are involved in designing clothes have seen more or less things in the published photos about fashion weeks, especially famous fashion weeks such as New York, Milan, Paris and London fashion weeks. But what the fashion week really is and what it means is something that few people have comprehensive information about. In this article, we are going to introduce you to the fashion week. So stay with us.

The story of Fashion Week began in 1943 at the height of World War II. Before this, Paris was the capital of fashion and clothing, and journalists travelled to Paris before the start of the new season to learn the latest trends in fashion and clothing.

To take pictures of Paris and publish them in the press of their own country, but at that time, due to the war conditions in Paris, this possibility was not available for journalists, especially in countries like America, which were on another continent and people lived outside the war zone, knowing this The latest trends were needed to keep the fashion industry alive.

Therefore, it was decided that during the press week, the American fashion designers would show their latest clothes, and in this way, the first fashion week was formed in New York and was established instead of the press week.

How long does fashion week last?

Fashion week is not an annual event, contrary to what many people think, but it is held twice a year: autumn-winter and spring-summer. For example, for spring and summer, New York Fashion Week will be from February 12 to 19, London Fashion Week from February 20 to 24, Milan Fashion Week from February 25 to March 3, and finally, Paris Fashion Week from March 5 to March 11 will be In this way, some call it the fashion month.

Which designers participate in fashion week?

Well, this is a bit complicated. In general, there is no specific council or person to select designers, and it depends a little on the background of the designer or marketing and the trend of the designer’s style.

For example, some well-known designers have shows every season, so people working in the industry know this and leave a place for them. Another point is that there are limited halls and streets where fashion shows are held, and many designers cannot afford to book expensive venues.

Which designer participates in which fashion week?

Which designer participates in which fashion week is not very dependent on the designer’s nationality, and basically, there is no rigid rule, but the issue of which city the headquarters of the brand is located in is more important.

For example, Michael Kors, a New Yorker, shows in his hometown, while Stella McCartney, who is British but based in Paris, shows in Paris Fashion Week and French Chanel shows in Paris Fashion Week.

It’s a way to show support for the local economy, designers and retailers. Plus, designers are likely to be members of their national fashion council (like the CFDA), so whatever city they’re a member of, they’ll show in the same city.

Where are the shows held?

Usually, the space that is considered by the municipality for the fashion show is a park, and the designers reserve parts of that park and set up tents according to the number of guests. Yes, the tent.

All the fashion shows are held in the tent. Since these shows are private shows and only for guests, they are usually done in a closed space. Of course, some designers in the past years have chosen private places other than the main park, such as art galleries, photo studios, event spaces, and symbolic buildings, for their shows.

How long is the show?

The show itself usually lasts between 10 and 20 minutes, depending on the number of clothes or the artistic nature of the show and stage design.

But what is always there about the duration of the show is that the start of the show usually starts 40 minutes to an hour later than the time the show is announced and is delayed.

How does the show begin?

It is expected that the models will be photographed at the start of the show, but before the photo shoot begins, the paparazzi will start taking pictures of the guests in the front row.

Since this is a private show, it usually has famous guests, such as fashion magazine editors, celebrities, actors, and singers. So sometimes, for some people, even what is presented in a fashion show is not so important, and what is important is which guest is invited to which fashion show. However, about models, generally, 30 to 40 looks are displayed in each fashion show.
Whether the models are famous or not or what size they have is completely dependent on the designer’s opinion, but usually, the most famous model shows the latest look.

Designers decide. Sometimes, it is a simple parade where the designer enters the stage at the end, and sometimes, an orchestra or singer is also present on the stage, or sometimes it is a conceptual show that tells a story.

Are the clothes shown different from the clothes in stores?

I have to say yes. Usually, the clothes that are shown in these shows are exaggerated, and their simpler versions are presented in the stores in the upcoming season.

The reason is that the designer in this show shows his line of thinking and the concept that He plans to show the design of everyday clothes based on it. Another reason is that this show is ultimately an art show and emphasizes the artistic nature of the space and designs.

Therefore, the taste of the public is not taken into account. Of course, art has no specific limits, and you may also see everyday clothes in these shows!

Is fashion show the only way to show?

Of course not! I said earlier that this is an artistic event, and art has no limits. Sometimes, models go out of the tent after the show so that the audience can see them.

Sometimes, the models stand like statues so that the guests can see them from any angle and have a closer view. Sometimes, nothing is shown at all, and designers only invite journalists to see their collections.

Who is invited to these shows?

The most important question for all the readers of this article is, can I get tickets for this show? I have to say, unfortunately, no. You must have received an invitation to attend this show.

Invitations are usually sent by the designer or brand to journalists, celebrities, bloggers, regular customers and friends of the designer to celebrate the show.

Therefore, you, as a normal person, cannot be invited to the shows! Of course, most brands usually broadcast their show live on platforms like Instagram or YouTube, so even if you can’t attend in person, you can watch it live!

Things To Know About Fashion Week

1. Global Fashion Showcases: Fashion Week events occur worldwide, showcasing upcoming trends, collections, and designs from renowned fashion houses and emerging designers.
2. Seasonal Shows: Fashion Weeks occur biannually, introducing spring/summer and autumn/winter collections, setting trends for the upcoming seasons.
3. Industry Insider Access: Fashion Week isn’t just for designers and models; it also welcomes buyers, journalists, influencers, and fashion enthusiasts, providing a glimpse into the fashion industry’s inner workings.
4. Runway Presentations: Runway shows are the heart of Fashion Week, where designers present their latest creations through elaborate, choreographed shows.
5. Networking and Business Opportunities: Fashion Weeks offer networking opportunities and business deals between designers, retailers, and industry professionals.
6. Street Style Spotlight: Fashion Week attendees, including celebrities and influencers, showcase their unique styles, creating a street-style spectacle.
7. Cultural Impact: Fashion Weeks influence not only clothing trends but also hair, makeup, and overall cultural influences seen on and off the runway.
8. Innovation and Creativity: Designers often use Fashion Week to push boundaries, experiment with new concepts, and display innovative techniques.
9. Digital Evolution: Fashion Weeks have evolved digitally, with live streaming, social media coverage, and digital presentations, reaching a broader audience globally.
10. Sustainability and Inclusivity: Recent Fashion Weeks focus on sustainability and inclusivity, with more attention on eco-friendly practices and diverse representation on runways.